Tim Cook, the World greatest leader – english version

Fortune magazine named Mr. Cook as the greatest leader in the world. The Pope was in 4th place and Taylor Swift at 6 and so on… the list can be controversial, but anyway…

We all know the circumstances shrouded in the rising of Tim Cook at the power and how diferent, from Steve Jobs, he directs the company’s business. Skepticism and critical were huge and intense with this man, and about Apple, since the beginning, but he proved to be up to the fight.

It has been a valiant warrior, at a battlefield where the difficulties are numerous and with complex ramifications. It seems that the greater the wealth, the greater the forces trying to suck it, this goes for any situation, imagine for Apple with a GDP higher than countries and being the most capitalized company in the world.

Within this context Tim Cook is not only keeping the generation of wealth, he is increasing it. And when we talk about wealth, is not only money, but deep values, philosophy, technology, various other things. During these three years of leadership, he faced profits in favor of ecology, there was an approach with employees, Apple became more global, among other facets

Regarding Apple there are two types of fans, the lovers and the haters, these last ones represent the other half of the world, they just want to see the chaos and the collapse of Apple, for several reasons. Climbing a mountain is difficult, try to imagine staying at the top, it is hardcore.

The challenge of Tim Cook is great, he was the successor of a god of the technology, but Tim it is just a human being. If Apple were a football team, it would be the most prestigious of the world, with millions of very demanding fans, louder and very critical. When Apple throws a pebble, not the watch, in the lake, this may cause the tsunami size repercussions. When you throw a Pebble Watch in the lake, you get the Apple Watch, from the Lady of the Lake herself.

The one responsible for directing Apple, should also be it’s best public relations, 24 hours a day, should be the face of the company, and one false step means falling shares and all types of consequences. And we’re talking about the guy who admitted to be gay, he did that in the middle of all these adversities. It is no small thing this exposure of his personal life. In the words of Tim Cook:

“I have thick skin,” he says, “but it got thicker. What I learned after Steve passed away, what I had known only at a theoretical level, an academic level maybe, was that he was an incredible heat shield for us, his executive team. None of us probably appreciated that enough because it’s not something we were fixated on. We were fixated on our products and running the business. But he really took any kind of spears that were thrown. He took the praise as well. But to be honest, the intensity was more than I would ever have expected.”

There are many leaders in our earth, it is difficult to measure a comparison to know who should be the first. Regardless of a classification, nobody can deny that Mr. Cook has been a great leader.


Apple Watch to be or not be

What is an Apple Watch, or what was supposed to be? Apparently Apple wants it to merge a clock, a fitness tracker with a smart watch at the same device. It is too early to know if the goal was reached, but the path may be right.

There are three types of “wearables”, as cited above. In terms of Smart Watches for iPhone, the only reliable one  is the Pebble, which remains increasingly popular. The premise of this watch is basically notifying the user. The plastic model can currently be found for $ 79, the metal one for $ 179.

In the field of Fitness Trackers, those that measure the heart rate, such as Apple Watch, we can mention the Fitbit Surge, which can be found for about $ 249. Prices for these types of device are usually expensive. And reading dozens of reviews the conclusion is that most of them produce frustrating experience. The Fitbit still delivers what it promises and also receives notifications, it is not excellent, but is good device.

Despite the good functioning, there are rumors that say the Fitbit wristband is causing skin irritation. Another problem is that many buyers have complained that the sensor that measures the heart beat forces the user to tighten the strap and place it in specific location on the arm to get a more accurate measurement, and it is impossible such arrangement for the entire day. The mentioned device is considered among the “best” currently on the market for its cost and benefit. It’s not perfect, but as said before, it all works. Even being a good device, you can see a lot of discomfort and doubts.

The Apple Watch displays time, notifications, works as a fitness tracker and even as a mini smartphone, it can make and receive calls, send and receive messages. The price is not salty if we add all the devices that would be needed to do the same things that the Apple Watch does. For example, if we had to add the new Pebble Time, plus a good gadget for fitness tracker and a standard good watch, the purchase would not be less than $ 700 and yet it would still miss some functionality, convenience.

We can also account for the quality of the material used in the device produced by Apple, far superior. Just to mention unparalleled touchscreen with Retina Display with force touch. Now try to compare this with the Pebble’s screen. Not only the Apple Watch material is amazing, but its design is also above the competition. Nothing can be compared to the refinement of Apple’s sensor in terms of quality and comfort.

The villain in Apple Watch remains to be the battery, but Apple has managed to soften a bit this issue with the “reserve mode”. It is an absolutely beautiful device, and works pretty well.

Some people will need to use one kind of wearable at least once in life to know the answer whether will or will not buy an Apple Watch.

The technology creates needs, it creates difficulties for facilities that did not exist before. Anyone making use of a device of this type will be involved in the temptation to buy a better product. Obviously those who do not even wear a watch will have fewer needs and desires not only for the Apple Watch, but in relation to any other device.

For those who already use wearables the Apple Watch will be the right thing step to. For iPhone users no other product overcomes the Apple Watch in terms of quality, beauty, utility and synergy. If Plato was fond of technology he would say that Apple Watch is the other half of your iPhone. Nothing in the market will be more integrated and complementary from one another, thus one it is soul mate of the other.